Global Sports Brand PUMA and Women’s Creative Director Rihanna presented the FENTY PUMA by RIHANNA AW16 Collection at New York Fashion Week. Overcome by environmental elements and an ominous mood-inducing energy, frostbitten models walked the runway with a bold chill.
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Just like the collection’s namesake creative director, the first season driven by Rihanna is nothing short of unexpected with a full collection of footwear, apparel and accessories for both women and men inspired by Japanese street culture with a haunting twist.
FENTY PUMA by Rihanna AW16 Collection Show Highlights
